We undertake our policy work in a variety of ways and work closely with our members to understand the issues that are affecting them and their beneficiaries.
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| Policy consultation responses - Read more | Partnerships | Member survey - Read more | Influencing policymakers | Advice Saves Campaign - Read more |
Our latest briefing, Trusted Advice When It Matters, is out now.
Based on a nationally representative survey of 3,014 UK adults, it highlights the difference free and independent advice makes to people’s situations and wellbeing, and that the public sees trained advisers as central to that.
The findings reveal growing use of AI for information about money, benefits, housing and legal problems, alongside concerns about accuracy and a strong preference for human advice when problems become complex.
AdviceUK have published the first of its kind nationally representative polling of 3,014 UK adults on the public’s views of free, independent advice services.
The findings reveal a striking political mandate for advice services at a time when the Government is prioritising prevention, cost-of-living focus, and rebuilding local public services.
Alongside this, we have an opinion piece from our Chief Executive, Liz Bayram, which argues that if the Labour Government is serious about building a more preventative state, tackling inequality, reducing avoidable pressure on public services, and delivering on its devolution agenda, it must recognise and invest in the free and independent advice sector.
Free and independent advice services help people navigate some of life’s most complex challenges, from debt and housing insecurity to benefits, employment and legal problems. This report sets out that advice is not only life-changing for individuals, but also delivers significant social and economic value by preventing problems from escalating and reducing pressure on public services. Drawing on evidence from advice organisations across the UK, it highlights the growing demand for advice, the workforce challenges threatening the sector’s sustainability, and the urgent need for a fully funded National Advice Workforce Strategy. Within the report are recommendations to strengthen recruitment, retention, training and career pathways, ensuring everyone can access the advice they need when they need it most.
Download the report to explore the evidence, hear directly from frontline organisations, and discover why investing in advice is investing in prevention, stronger communities and better public services.
We work with a wide range of external stakeholders and seek to influence decision-makers so that we can improve the landscape within which our members operate and improve the lives of the people they support. We represent AdviceUK and the interests of our members and their clients by sitting on a wide range of committees and working groups, by speaking at events and through the media.
The UK advice sector supports an estimated 2.8 million people each year — yet its role remains largely invisible, underfunded, and overstretched. The AdviceUK 2026 Annual Member Survey Report shares findings from over 118 member organisations, capturing the reality of frontline advice delivery and the systemic issues threatening its sustainability.
Through our Advice Saves campaign we are advocating for change to ensure that advice services can continue their life-changing work. Our key calls for action are:
Sustainable funding solutions
A cross-departmental advice sector strategy
A workforce development strategy
Support our upcoming Advice Saves campaign during Advice Week from Monday 19 to Friday 23 October 2026.
AdviceUK recognises the importance of working in collaboration with others.
We work with a range of stakeholders to support AdviceUK members to improve peoples’ lives. We collaborate with advice sector colleagues, funders, academics, the public sector and the privates sector to bring about change.
This project aims to strengthen the workforce of the 70+ AdviceUK members serving minority ethnic communities and vulnerable migrants in London.
You can find out more about the project and how you could get involved here:
Supported by the Cornerstone Fund, AdviceUK is working with eleven of our members based in London.
Between September 2022 and August 2025, we will be using AdviceUK’s Whole Person, Whole Community Approach to design, test and resource better ways of understanding and evidencing the impact of advice and support. Find out more about our work with 11 AdviceUK Members, Cornerstone Fund and City Bridge Trust partners:
We are always open to partnership working and forming new collaborations.
Contact influencing to work with us.
