The #AdviceSaves campaign shines the spotlight on the invaluable work of AdviceUK members and independent advice organisations across the UK. Their work transforms lives for people in their communities, providing life-changing advice to vulnerable people on anything from debt advice and housing to immigration, disability and health.
This year’s campaign addresses the advice sector’s workforce crisis and aims to provide a strong voice for the advice sector and advocate for policy change.
Despite their crucial role, independent advice organisations are under intense strain across Britain: almost all organisations (88%) report major recruitment and retention difficulties, while demand for free, independent advice continues to drastically increase year after year – in 2024-2025 was 40% higher than the 2018-2022 average.
Join our #AdviceSaves campaign and call for action to support every advice organisation so that they can continue to provide their life-saving service.
Get your Campaign Toolkit to amplify the sector’s voice and push for change.
The toolkit includes:
The advice workforce crisis is among the top three issues currently affecting the sector. It is driven by ongoing funding insecurity, which contributes to lower salaries and short-term contracts across much of the sector.
Read the stories of advisers and independent advice organisations who are seeing first hand the effects of the ongoing workforce crisis, what they are doing to tackle it from within, and where they need external support.
As part of our #AdviceSaves campaign, we have launched Advice Works – a landmark report offering a practical and targeted response. We are calling for National Advice Workforce strategies in England, Scotland, and Wales, bringing governments and the sector together to co-design solutions – just as is done in health, education, and childcare.
The solution is obvious – clear entry routes, high-quality training, and improved funding. With this, advice can be a rewarding, attractive career, bringing in people from every background and giving them reasons to stay.
It is time for governments to recognise advice as a key partner in public service delivery and show leadership in ensuring people are attracted to and stay in the advice workforce.
#AdviceSaves launched in 2024 during AdviceUK’s first-ever Advice Week. To learn more, click below.
