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Advice Saves Campaign

DOWNLOAD ADVICE SAVES 2026 TOOLKIT

The #AdviceSaves campaign shines the spotlight on the invaluable work of AdviceUK members and independent advice organisations across the UK. Their work transforms lives for people in their communities, providing life-changing advice to vulnerable people on anything from debt advice and housing to immigration, disability and health.

Advice Saves 2026

Image text: Focus for Advice Week 2026; Advice Timing, Advice Accuracy, Advice Empowers, Changing Lives and Communities, Workforce Crisis. Demand Crisis, New Tech and AI

This years’ Advice Saves campaign will focus on demonstrating the impact of advice by showing:

  • How timely, accurate advice empowers people to change their lives.
  • How advice ​​​​​strengthens communities.
  • How advice services save public money through prevention and early intervention.
  • How the sector is responding to rising demand for support.
  • Why a strong, sustainable advice workforce continues to be essential.
  • How technology and innovation can enhance services while maintaining the human connection people in crisis rely on.

Download our campaign supporter toolkit. It includes suggested social media copy, social media graphics, and other resources for you to support the life-changing impact of advice services this Advice Week.

Watch the Advice Saves Film

Hear directly from AdviceUK members and the people they support about the life-changing impact of advice services.

 

Advice Saves – Workforce Report

Free and independent advice services help people navigate some of life’s most complex challenges, from debt and housing insecurity to benefits, employment and legal problems. This report sets out that advice is not only life-changing for individuals, but also delivers significant social and economic value by preventing problems from escalating and reducing pressure on public services. Drawing on evidence from advice organisations across the UK, it highlights the growing demand for advice, the workforce challenges threatening the sector’s sustainability, and the urgent need for a fully funded National Advice Workforce Strategy. Within the report are recommendations to strengthen recruitment, retention, training and career pathways, ensuring everyone can access the advice they need when they need it most.

Download the report to explore the evidence, hear directly from frontline organisations, and discover why investing in advice is investing in prevention, stronger communities and better public services.

Read the Advice Saves Workforce Report

 

 

Explore Member Case Studies

Discover stories from advice organisations across the AdviceUK network and see how advice helps people overcome challenges, access opportunities and improve their lives.  Through these stories, you’ll gain a deeper understanding of why advice matters and the vital role it plays in creating a fairer, more resilient society.

 

Read Advice Saves 2026 Case Studies

 

If you would like to stay up to date with Advice Saves campaign developments, please subscribe to our AdviceUK newsletter.

PREVIOUS CAMPAIGNS

With the increasing cost-of-living crisis and cuts to public services, you find that lots of people rely on charities such as ours. Investment in specialised training is therefore key, not only to strengthen advisers' knowledge but also their confidence when facing complex and sensitive issues.

ADVICE SAVES 2025

I worry what would happen to the people in our local community if they were not able to continue to access the support we provide. We are the community safety net. We are in an area of high deprivation and have built up a high level of trust. If we don’t have the funding to continue our work, we’ll leave the community at a cliff edge.

#AdviceSaves launched in 2024 during AdviceUK’s first-ever Advice Week. In 2025 the campaign took a Workforce Development focus. Find out more in our dedicated campaign pages below:

ADVICE SAVES 2024

 

 Latest News 

AdviceUK responds to the Chancellor’s Autumn Budget 2026.

Responding to today’s Budget, AdviceUK welcomed the Chancellor’s measures to reduce household energy costs and the Energy Debt Circuit Breaker strategy, including targeted debt relief, support with repayments and reforms to supplier practices. AdviceUK has long called for stronger relationships between energy suppliers and free, independent advice services. The Government must now set out how […]

Man sitting at laptop asking an open AI for advice.

Imagine receiving a letter saying your benefits are being stopped, a legal letter warning of court action over a debt or discovering that your landlord may be breaking the law. You need to understand the implications of the letter, what your rights are, what you can do and how quickly you need to act. Where […]

Everyday free and independent advice services stop from people being evicted from their homes, from spiralling into unmanageable debt, and help them get the benefits and other support they need to live their lives to the full.

The findings of AdviceUK’s first ever national poll on public attitudes to advice (published today) shows that the public understands the value of advice services more clearly than policymakers sometimes do.

Responding to the Chancellor of Exchequer’s first speech today on the economy.. A stronger economy needs strong advice services

Responding to the Chancellor of Exchequer’s first speech today on the economy, Dr Zubaida Haque, Head of Policy, Programmes and Media at AdviceUK said: “It’s welcome news that the economy is turning a corner. But for many people across the country, that recovery has yet to be felt in their day-to-day lives. “Our members at […]