Our Team 

Naomi is an Executive Assistant, providing support to the CEO and wider team.

She has extensive experience in providing C-suite operational support in the non-profit sector.

Prior to joining AdviceUK, Naomi worked for charities/non-profits and the NHS in roles including service improvement, change management, governance, and project management.

Naomi is passionate about working in the non-profit sector, specifically for organisations with a focus on making long-lasting change.

Liz joined AdviceUK as its Chief Executive in April 2023 and is responsible for the leadership and overall management of the charity. She works with Trustees and staff to support AdviceUK’s c800 members as well as other advice organisations to be efficient, competent and effective. Also to campaign for a policy environment that supports them and people needing advice. All this supports AdviceUK to achieve its vision of a society wherein every individual, regardless of means, is able to access the advice they need in order to exercise their rights and deal with any legal and social welfare problems they may face.

Liz began her working life as a journalist before moving into campaigning and communication roles in both public sector and charitable organisations. In her last role, as chief executive of the Professional Association for Childcare and Early Years (PACEY), Liz ensured its c18,000 members (childminders, nurseries, pre-schools and nannies) were given the advice and support they need to provide high quality early education and childcare in England and Wales. Also, to ensure members’ vital services are valued and the policy and regulatory frameworks they operate within supports them to deliver high quality services and remain sustainable.

Liz has also served as a Trustee on a number of other children’s charities as well as represented PACEY on a wide range of government, regulatory and research organisation’s strategic advisory groups. She has also given evidence to numerous select committees considering early education. In her spare time, Liz is a volunteer mentor for the charity Brightside which provides disadvantaged young people with advice and encouragement to plan their future career.

Jemma joined Advice UK in Autumn 2025 as part of our new Membership and Services Team, and her role is to engage with and support new and existing members.  Jemma has spent most of her career in health and social care and the not-for-profit sector, including health and social welfare advice roles such as providing advice and support to unpaid family and friend carers.

Leyre supports AdviceUK’s digital communications by planning campaigns, leading on social media, as well as sharing member and client stories on our website through case studies and testimonials.

Leyre has over seven years’ experience in the not-for-profit sector, beginning as a volunteer with the Spanish Red Cross and later working with Beyond Borders Scotland where she supported global women activists as part of the Women in Conflict fellowship. A first class graduate in English Literature from The University of Edinburgh with a keen interest in the intersection of literature, identity and politics, Leyre is committed to using storytelling to spark positive change through AdviceUK.

Sharon works within our Membership and Services team to support AdviceUK members in Scotland.

She has extensive experience in providing customer service and administration support within the Private Housing and Healthcare sector, working with the people of Scotland.

Helping people and supporting the sector is something Sharon is very passionate about and strives to make a positive difference in the work she does.

Zoe joined AdviceUK in August 2025 as part of our new Membership and Services Team. As Membership Administrator, she supports AdviceUK members with any queries related to membership and is passionate about helping people and making a positive difference. Before joining AdviceUK, Zoe gained over 12 years of experience in communications, specifically in digital communications. Her passion for technology-driven solutions to improve efficiency led her to retrain and become a certified Salesforce Administrator in 2024.

Roshi supports marketing and communications activities at AdviceUK through membership marketing, product and services marketing, data analysis and event support. She has almost a decade of experience within the charity sector, working in communications.

Emma leads the Marketing and Communications team at AdviceUK, where she is responsible for shaping and delivering a strategic, member-focused approach to engagement. She has an ambition to enhance the member communication experience into one that is more accessible, meaningful, and impactful, while significantly raising awareness of the organisation and the vital work carried out by its member organisations across the sector and beyond.

With over 20 years of experience in marketing communications, Emma brings a depth of expertise spanning brand development, stakeholder engagement, content strategy, and integrated campaigns. Her career reflects a strong commitment to purpose-driven work, having spent more than half of her professional life in the not-for-profit sector. During this time, she has developed an understanding of how to communicate complex messages with clarity and authenticity, particularly within organisations focused on delivering positive social impact.

Emma has also worked extensively with membership bodies, supporting them to strengthen their voice, connect more effectively with their audiences, and champion causes that improve people’s lives. She is particularly passionate about building collaborative relationships, amplifying member stories, and ensuring that communications not only inform but inspire action and advocacy.

Magda supports AdviceUK members with any queries regarding membership issues and always strives to enhance the service that AdviceUK offers. She recently became a certified Salesforce Administrator.

She has over 15 years of experience working in a busy international law firm as a corporate security officer where she was promoted to a team supervisor, leading people in a very demanding environment, responding to client’s needs and respecting privacy of VIP visitors.

Niamh works within the Membership team and her role is to engage and develop relationships with members.

She began her career as a volunteer at Citizens Advice in 2002, moving into immigration and asylum advice as a caseworker and superviser shortly after that. She worked in private practise and non profit agencies then finished her immigration career at Lambeth Law Centre. Niamh then moved across into advising victims of crime. Most recently she worked at Citizens Advice where she supervised staff and volunteers through the generalist advice service. As part of this role she also set up and supervised a Help Through Hardship project.

Niamh has a passion for law and justice, and have been saddened to see the impact of funding cuts on advice services in the last 20 years of my career. One of her favourite sayings is “rights mean nothing without the means of enforcing them”, everyone should have access to justice.

Dalibor Warburton has over 18 years’ experience of working with social welfare legal advice services and networks. He heads up AdviceUK’s Membership and Services Department, and has particular responsibility for strengthening AdviceUK’s membership offer and building long-term relationships between AdviceUK and its members. A key priority for AdviceUK is ensuring that our members can engage with and respond to the impact of generative AI.

He has particular interests in organisational development and income generation, and extensive expertise in service design and evaluation, quality and systems thinking, risk management, and client and case management. Before joining AdviceUK in 2008, he worked for 8 years in a refugee community organisation, advising and supporting asylum seekers and immigration detainees directly, and also managing advice and support services. Outside of work, he has recent and ongoing experience of volunteering in charities and social enterprises, including as a trustee, and as the director of a small community-focused business.

Dr Zubaida Haque has over 25 years experience at senior and executive levels in government, think tanks and the charity sector.  She has extensive experience within the equality sector, and has held management and leadership roles in The Runnymede Trust, The Equality Trust and the Women’s Budget Group. Dr Haque has considerable knowledge of issues affecting women, Black and minority ethnic groups and children and young people. She is a leading expert on disadvantage and inequalities across several public sector areas. Dr Haque has also been a Commissioner on several national reviews, involved in expert advisory groups in relation to children and young people and a member of Independent SAGE. Dr Haque has written and spoken widely on race, inequalities and disadvantage, with routine appearances in broadcast media.

Having been employed in politics for over 17 years, working for an MP and MSPs (one was a Scottish Government minister) Iain has clearly demonstrated an ability to work within a team environment, while delivering results under high pressure and public scrutiny.

His roles have included recruiting, managing and supporting staff. Liaising with both public and private sector through organising events and influencing public policy, while shaping the political agenda. Also, an important role was helping members of the public with problems and finding solutions.

Over his career, he has built a network of public sector and private sector contacts which he can call upon to seek advice and guidance. He is a skilled, experienced and effective networker with elected representatives, civil servants and government agencies. Alongside this, he has strong links within the business and third sector network, having worked for a Scottish-wide charity in campaigning and policy engagement.

Iain Fraser – LinkedIn

Ceren joined AdviceUK in July 2025 as the Press Officer. Her work focuses on establishing and managing AdviceUK’s press office and relationships, as well as increasing awareness of AdviceUK in the media and beyond.

Before joining AdviceUK, Ceren had over eight years of experience in public relations and had worked in another non-profit membership organisation. Outside of work, she is training to be an immigration adviser.

Willem joined AdviceUK in January 2025 as Policy and Public Affairs Officers. Willem’s work focuses on expanding AdviceUK’s political advocacy efforts and understanding how government policy affects the advice sector.

Prior to joining AdviceUK, Willem worked in public affairs for the Association of Convenience Store, leading campaigns and policy analysis on a number of high-profile issues. Willem graduated from King’s College London with a master’s degree in the History of War and is committed to using his experience to elevate the work of all of AdviceUK’s members.

Joshua is a programme and partnerships specialist with a strong track record in designing and delivering initiatives that tackle inequality and improve lives. His work focuses on delivering measurable impact through inclusive, well-governed programmes that support communities facing the greatest disadvantage.

Avina supports AdviceUK’s Policy and Public Affairs Team as the Research and Policy Analyst. She draws on AdviceUK’s comprehensive datasets to ensure that the team’s advocacy and policy work is evidence-based and reflective of the experiences of its members.

Avina has extensive experience leading impact evaluations and designing research strategies across various contexts. She has worked closely with policymakers on refugee rights, deepening her understanding of how to influence policy while maintaining ethical integrity and a people-centred approach.

Avina is deeply committed to ethical research practices and to making a positive difference in the lives of individuals and communities. Her passion for social justice drives her to ensure that her work not only supports the organisation’s objectives but also contributes to broader societal change.

Paula has dual roles, working for AdviceUK and ACM Solutions in Scotland supporting member organisations through; managing Scottish national strategies, having input to planned development in line with customer needs, delivery of training including Quality Assurance, providing consultancy of policy/governance and assurance Issues, delivery of demonstrations and presentations, building relationships with stakeholders in the Scottish National and Local Government, monitoring and maintaining Accreditation Standards and expanding the Scottish AdviceUK membership. Along with this she works to and raise the profile of AdviceUK and its members within Scotland, managing grant projects, and is an expert Trainer and Consultant.

She has been working closely with the Scottish Government and other Stakeholders to ensure that the Third Independent Sector has access to opportunities.

Her previous roles have included being an Advice Team Leader, working within a large housing association, Tenancy Sustainment Officer, Housing Officer, Customer Service Manager working within the DWP, Managing Director and a Prison Resettlement Worker.

Helping people and making a difference is something Paula has always strived to achieve throughout her career.

Róisín joined AdviceUK in October 2019, having done some temping with AdviceUK previously. Before this, she specialised in product testing, development and training, whilst supporting users of a vast digital advertising asset library. This means that Róisín has been rather suitably placed for getting AdviceUK training sessions up and running online, organising courses and attendees, as well as being one of the co-hosts that is there so that the live Zoom sessions run smoothly.

She is your first point of contact for training and qualification enquiries and loves to see people gaining more confidence and skills from the training we offer. Her favourite training courses are ones that look at emotional wellbeing or mental health and she really values learning about the challenges (and triumphs) within the advice sector.

In her spare time, Róisín can be found volunteering for causes that range from environmental to supporting older people. She also loves languages, particularly Mandarin Chinese and British Sign Language – although she is keen to point out that she is not fluent! – and communication in general.

Liz was a senior lecturer and curriculum manager at a large London college of further education before joining AdviceUK in 2002. She is a fully qualified trainer, assessor and internal quality assurer. Initially, she managed training and qualifications for the London region and then nationally from 2007.

Liz has overseen many projects, developed partnerships, programmes and courses and has been involved in many national initiatives, such as developing and revising the national occupational standards for the advice sector.

Recently, Liz has managed the transfer of training and qualifications from face to face to online delivery. She continues to work collaboratively with colleagues, freelancers, member organisations and the wider voluntary sector to ensure AdviceUK continues to offer up-to-date, high quality programmes that ensure participants have an enjoyable and fulfilling learning experience that enhances their professional development.

Steve joined AdviceUK in 2022 and is responsible for handling professional indemnity claim notifications, guiding members through the process and responding to queries. Steve is keen to discuss, support and advise members who are dealing with challenging situations where otherwise high service standards may have been compromised.

Having worked for over 30 years in the not-for-profit sector, Steve has built significant experience in the delivery and management of independent legal advice services. He began his career in the early 1980’s as an adviser in various community advice centres in London, later working for London wide and national charities specialising in social welfare law. By 1991 he was managing and developing various advice services in Bristol which he continued until 2022.

Over this period he has contributed to the support and expansion of legal advice services, and has adapted to the ever changing demands on the sector. However, fundamental to his personal ethos, is his commitment to better understand and meet the needs of people who will continue to use and depend on advice services in the future.

Martina joins AdviceUK as a Certified Salesforce Administrator, bringing with her a rich and varied background. After a 20-year career in the commercial art world, she spent the past five years working in higher education and running her own consultancy— both driven by a passion for improving access to the arts. A role with a major global digital arts organisation sparked her interest in data strategy and digital transformation, ultimately leading her to pivot fully into tech. Martina is now focused on leveraging data and technology to support both internal and external users at AdviceUK, working in the Systems team to enhance services for advice seekers, and contribute to the organisation’s overall data strategy.

Giuseppe joins AdviceUK with hands-on experience in IT support and a strong focus on Windows operating systems and Cloud technologies. After volunteering with Comm-Tech, he developed practical skills in hardware configuration, network management, and system upgrades, supporting users and engineers across a range of technical environments.

With a background in customer service and a passion for problem-solving, he is excited to bring both technical knowledge and user-focused support to the not-for-profit sector. Working within the Systems team, he is committed to maintaining reliable infrastructure and enhancing digital services for staff and advice seekers alike.”

Pooja comes from a digital marketing background having worked in the telecoms, online food delivery and web development industry. Pooja is extremely excited to be applying her skills and experience to the not-for-profit world and will be primarily responsible for looking after our CRM – Salesforce. Her primary aim alongside the Systems Manager and Business Analyst is to make sure we utilise Salesforces’ wide-ranging features to our members’ maximum benefit, whilst also engaging and supporting the rest of the organisation in its application.

Abigail has worked in the not for profit sector since graduating, working in a variety of roles both at home and abroad.  Her roles have been varied, from service delivery to fundraising and project management, but she’s always sought ways to improve quality and effectiveness, and has a passion for helping charities understand the impact of their work. Abigail discovered Salesforce could be a useful tool for helping with this, undertook specialist training in 2019 and is now Salesforce and Pardot Certified. Abigail works in the Systems team to streamline processes, manage information and help the wider team to use it to deliver a great service to members.

Sarah joined AdviceUK as HR Officer in January 2026 and works alongside Eloise in the HR team. She is an Associate Member of the CIPD.

She retrained in 2022 to work in HR, having discovered her passion for all things people. As a HR professional, Sarah’s committed to fostering a positive and supportive working environment, enabling people to thrive and perform at their best.

She brings a wealth of experience from working in small HR teams at SME’s, complimented by strong compliance expertise from her previous career.

She’s particularly excited to be joining the charity sector and contributing to the impactful work at AdviceUK.

Eloise joined AdviceUK as HR Manager in July 2025 and leads all HR related functions across the organisation.

An Associate Member of the CIPD, Eloise has a strong background in both the non-profit and public sectors, bringing hands on experience and a values driven approach to HR.
Before joining AdviceUK, Eloise worked for a charity dedicated to improving the lives of LGBTQ+ young people, where she developed a deep commitment to equality and inclusive practice.

Eloise is particularly interested in learning and development and focus on creating cultures that support growth, collaboration and practical solutions.

Elizabeth joined AdviceUK team in November 2024 as the Finance Manager. Elizabeth has worked in the charity sector for over 10 years, including for organisations experiencing rapid growth. She is a fellow of the Association of Chartered Certified Accountants and has an MSc in Charity Financial Management.

Most recently Elizabeth has worked in a charity committed to conflict transformation and peacebuilding.

Emma joined the AdviceUK team in August 2024 as Head of Finance and People and is responsible for all things related to money and staff.

She has an established Finance Team and a newly created HR professional role reporting to her and works across all aspects of the charity to promote the achievement of AdviceUK’s objectives.

Emma is a Chartered Accountant and CIPD qualified HR professional, with extensive experience in the not-for-profit sector.

Most recently, Emma has worked in the Education sector and for a charity which supports young people from disadvantaged backgrounds who struggle in a traditional school setting and often end up expelled with the all too often associated downward trajectory to a life of crime, violence and abuse.  Emma is passionate about equality and inclusivity, with a particular interest in mental health and neurodiversity.