Our members are at the heart of everything we do. We work to support them and the diverse range of communities they serve. We seek to improve both the environment in which our members operate and their ability to make a difference.
Knowledge of what is happening as it happens is central to our ability to influence decision makers. We use data from our members to understand the issues that are affecting them and the people they advise.
This knowledge means that we can act as a strong and persuasive voice for the independent advice sector, ensuring that our members’ views are heard and that the experiences of the individuals and communities they serve are voiced and listened to.
We work with other advice sector providers and interested parties to highlight and evidence the issues affecting our members and their clients and to bring about positive change.