Creative Campaign Ideas

With so many advertisers and campaigners clamoring for people’s attention, how can you stand out from the crowd? Guerilla marketing is all about coming up with unconventional, surprising ways to get people talking about your campaign.

The Media Trust has a valuable resources hub that will help you to get your campaign noticed.

Finally, Bytestart has 21 ideas to get free publicity.

AdviceUK’s Campaign Pathway

Our Campaign Pathway – A simple guide to planning and implementing an effective local strategy for influencing a decision or making a positive change – is available to download below. If you want help to use this guide, including support with local campaign planning or skills, email

Other campaign resources

Most of the resources are free and many of the campaign activities listed here require little staff time and little or no funding.

We have not listed all the web resources, but we have hand-picked what we think are the best resources for you. If you think something should be in here let us know:

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