AdviceUK’s Campaign Pathway

Our Campaign Pathway – A simple guide to planning and implementing an effective local strategy for influencing a decision or making a positive change – is available to download below. If you want help to use this guide, including support with local campaign planning or skills, email

Attached documents

pdf_icon Campaigning Pathway for Advice (88 Kb pdf)

Building a Campaign Website and Digital Strategy

Setting up a website, or simply a webpage on your current website, is an effective way to raise awareness for your campaign.

The Media Trust run courses on digital marketing strategy for charities and community groups that could help you formulate your campaigns online.

If you want to know more about e-mail campaigns NetAction have produced a free and complete ‘Virtual Activist’ document.

Creative Campaign Ideas

With so many advertisers and campaigners clamoring for people’s attention, how can you stand out from the crowd? Guerilla marketing is all about coming up with unconventional, surprising ways to get people talking about your campaign.

The Media Trust Resources Hub has some helpful guidance that will help you to get your campaign noticed.

Also, Bytestart has 21 ideas to get free publicity.

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