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  • How to deal with the media

How to deal with the media

It’s a great idea to develop a media strategy, in order to celebrate your campaign successes (might come in handy when bidding for new funding!) and let the public know what you do.

NCVO have produced a guide to help develop a media strategy

Find out how to generate media interest, with this general briefing from the Alzheimers’ Society that can be used in the advice sector.

Using case studies will be crucial to generate media interest. Ideally, you should ask every client you see whether they would be willing to take part in any of your forthcoming campaigns. Volunteer Genie has produced a guide to using case studies.

Volunteer Genie has aslo produced a guide for monitoring and evaluating media work.

Work with the press

They are many resources on-line, but the Friends of the Earth guide on how to write a ‘killer’ press release is one of the best.

Work with TV

Expert Village have produced a series of short videos to help you prepare for a TV interview.  The videos cover topics such as mental preparation, body language and voice preparation.

Friends of the Earth have produced a guide on giving good media interviews.

Training

The Media Trust runs varied and targeted media training courses for charities and voluntary organisations.

CSV Media training courses are tailored for the voluntary and public sector.