Purpose & Values

Purpose

AdviceUK’s purpose is to help people get the advice they may need in order to resolve problems that are adversely affecting their quality of life.

We pursue our purpose in two ways; firstly through support to advice-providing organisations and secondly by trying to influence and engage government and other policy-makers and funders who can affect supply and demand in relation to advice.

Find out more about the support we provide to advice organisations here.

Find out more about our influencing work here.

Values

Our founders were all activist advice pioneers motivated to help less well-off people tackle unfairness, injustice and poverty. They believed, as we still do, that rights have no value without the means of enforcing them.

We try to reflect our founders’ motivations in the day-to-day running of our organisation through the following core values:

  • Fairness
  • Integrity
  • Co-operative action
  • Flexibility and Innovation

Find out more about our history here.

Find out more about why advice is important and the value is delivers here.

Vision

The vision of AdviceUK is to create a society wherein every individual, regardless of means, is able to access the advice they need in order to exercise their rights and deal with any legal and social welfare problems they may face. AdviceUK see that this can partly be acheived through:

  • Promoting charitable purposes for the benefit of the public
  • Provide co-ordination and support to independent advice services and by assisting them to make better use of the resources available to them
  • Support advice organisations by helping them to be efficient, competent and effective and to campaign for a policy environment that supports advice agencies and people needing advice
  • Advice members must give advice with the interest of the client being paramount

 

Objects

Promote…charitable purposes for the benefit of the public……in particular by providing co-ordination and support to independent advice services and by assisting them to make better use of the resources available to them. At the heart of this: ‘Advice must be given with the interest of the client being paramount’.

Mission

To support advice organisations by helping them to be efficient, competent and effective and to campaign for a policy environment that supports advice agencies and people needing advice.

Brand

The diversity of the membership and the groups they represent is well documented and AdviceUK has created a brand of the organisation that is led by the principle of being ‘Different Together’.

The ‘different together’ principle also carries through into the family of services that AdviceUK has developed. The services are different in nature but the brand of AdviceUK and the purpose for creating them is the same – to help members to provide better advice services. The trust in the brand also allows members and others to feel comfortable buying AUK services.

AdviceUK Membership – “Different Together”

Membership of the AdviceUK network is open to any organisation that satisfies the membership criteria set by the Board of Trustees. The criteria are designed to ensure a baseline of standards while accommodating the great diversity of organisations known to be providing help through advice. Our network has always celebrated that diversity and the charitable activism and innovation that has produced it. Our aim is to support not control. We recognise and value our members’ different identities and approaches in pursuit of common aims. Ours is a network within which members can be “Different Together”.

Our Logo
Our current logo was designed in 2007 to convey the “Different Together” nature of our network. The word ‘advice’ within the purple cartouche is formed of different fonts with each letter being drawn from one of our members’ own logos.

Strategy

AdviceUK’s corporate strategy is designed to build a sustainable business group that complements and funds the charity’s work.

This will be achieved through:

  • Increasing flexible income and resources
  • Enhancing AUK’s independence
  • Providing Leadership in the advice sector
  • Adding greater value to advice provision
  • Enhancing the impact and public value of advice
  • The application of the Vanguard Method to improve the efficiency of customer systems and how to deal with customers

AdviceUK will need to continue to navigate between needing to raise capital and revenue; but at the same time maintain the original intention and purpose of the charity.

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